Red Nose
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23rd December 2016 In Christmas, Conservation, Illustration, Rhino poaching, Wildlife By jo hugo

Red Nose

Red noses and Christmas go together. If it isn’t Rudolf, then it’s probably due to an over indulgence in food, drink and merriment!

So where does Rudolf and his red nose come from?

Robert L May created Rudolph in 1939, as an assignment for Chicago-based Montgomery Ward. The retailer had been buying and giving away coloring books for Christmas every year and it was decided that creating their own book would save money. Rudolph was supposed to be a moose but that was changed because a reindeer seemed more friendly. (Wikipedia)

But the Rhinose Foundation gave us a proudly South African alternative version, aimed to fight the Rhino War through a Rhino Horn Demand Reduction campaign. They launched the Rhinose™ – an affordable recycled red plastic ‘rhino horn’ that can be mounted on the grill of your vehicle. www.rhinose.org

... the red nose symbolises the blood being spilt in a shameful trade linked to consumer greed and superstition.

 

And although I don’t celebrate Christmas, it seems an appropriate time to remember the continuing plight of rhinos all over Africa who are being exterminated at an alarming rate for their horns. In this case the red nose symbolises the blood being spilt in a shameful trade linked to consumer greed and superstition.

A percentage of the proceeds from AfricAnatomy products will be donated to wildlife conservation trusts in Africa.

One trust will be chosen each year, so email us to put in a vote for your favourite trust.

With thanks to Andrew Paterson, CEO of the Rhinose Foundation. www.rhinose.org

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